Where PiBu comes from
Singapore meets Rotterdam
PiBu was founded by Eunice and Sara. Eunice grew up in Singapore with Asian skincare as a standard: routine-based and ingredient-focused. Sara brings a Dutch instinct to the table: keep it efficient and don't overthink it.
PiBu combines these two worlds. The depth of Asian skincare, translated into a clear, high-performance routine.
Fun fact: we met while sitting next to each other eating a satay sandwich at Draaimolen Festival. Good ideas don’t always start with a business plan
Our philosophy
Researched
Clinical data determines which ingredients make the cut. Every routine uses active components that strengthen each other over time, so you only apply what contributes to the final result.
Decoded
We translate complex chemistry into a clear, functional menu. You understand the specific purpose of every bottle and the exact timing for each step in your regimen.
Curated
We provide one complete routine designed as a single unit. Your shelf is already stocked with a finished edit of essentials, which means you can start your regimen immediately.
Our curation principles
Everything we select is guided by our non-negotiables:
Natural-first ingredients
What touches your skin matters as much as what you eat. We choose plant-based actives that respect your biology and deliver quality results.
Cruelty-free
Ethics are a baseline, not a feature. We only stock products from makers who refuse to test on animals, ensuring high-quality care without the compromise.
Science-led, kitchen-tested
We select ingredients based on clinical data, then test them on our own skin. If it doesn't perform in a real-life routine, it doesn't make it into the pantry.
Daily efficiency
We offer effective skincare for busy humans. You get a simple high-quality regimen designed to work with your routine.